Launching a brand
The video production company Springstof Media noticed a growing need for streaming video. To better communicate their skills to their target audience, they wanted to have a separate brand, based on their uniquely accessible and transparent services.
Branding and website
Based on the target audience, value proposition and market positioning we built a brand profile. Based on this, we developed several logos as a brand direction and iterated towards the final result together with the client. In this direction, we also developed a style guide and a post card to send to Springstof Media’s partners.
In parallel with the logo iterations, we worked out other brand elements and started working on the bilingual website. The website is built on WordPress and includes a cost estimation calculator.
Client communication, branding, frontend
I asked Fay de Grefte to help me with the branding and to make the post card and style guide. Laurens Besselsen did most of the WordPress implementation and built the cost estimation calculator. The website design and styling, project management and client communication were my responsibility.
See the end result at streamingguys.nl